LinkedIn continues to net record revenue and user growth.That said, Millennials dominate the platform. Conventional wisdom might say that LinkedIn exclusively caters to an older audience.Takeaways from LinkedIn demographics for 2023 63% of LinkedIn users access the network weekly, 22% daily (in 2020).Gender: 43% female, 57% male (no data on other genders).Twitter’s status as a place to discuss events and gather breaking news make it a prime place to share content and drive discussions.One-third of Twitter users are college-educated and make more than $75K annually, highlighting the platform’s highly-educated and high-earning base.Some reports note a spike in activity while others note a migration away from the app.The same goes for features like Twitter Blue and the platform’s ads. It remains to be seen how the recent shake-up in Twitter’s leadership will impact the app long-term.Twitter’s usage and growth have remained fairly consistent year-to-year.Takeaways from Twitter demographics for 2023 Gender: 34.1% female, 61.29% male (no data on other genders).Number of daily active users: 237.8 million.New features include more advanced ads and CRM integrations. TikTok is ramping up and “maturing” to meet the needs of its business-minded users.As more and more brands get on board, we’re seeing influencers do the same.This signals TikTok’s status as a staple social app among the population at large. Last year, the split was 61% female and 39% male. The fact that the platform’s gender demographics are leveling out is also notable.TikTok boasts the highest average time spent per day of any network. Not only is TikTok’s user base booming but also its daily activity.There are over 150 million active users on TikTok in the United States alone. TikTok’s popularity and growth remain unprecedented.

Takeaways from TikTok demographics for 2023 Gender: 54% female, 46% male (no data on other genders).Number of monthly active users: 834.3 million, other reports cite 1+ billion.However, the app is still figuring things out as it revamps its social shopping features. Recent Instagram stats signal the platform’s shift to becoming an ecommerce hub. Takeaways from Facebook demographics for 2023 Gender: 44% female, 56% male (no data on other genders).Number of monthly active users: 2.963 billion.These numbers are based on the latest research and social media statistics available at the time of writing.Īnd as an added bonus, we’ve also highlighted strategic takeaways for each network to guide your social marketing strategy. Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be “dying?”īelow is our list of must-know social media demographics for 2023 (and beyond). Social media demographics: the numbers you need to knowįrom choosing your priority platforms to conducting market research, demographic data is key to understanding which networks and campaigns deserve your attention. Specifically, you should focus on where your customers are.Īnd while you may think you know which networks matter most to your target audience, 2023’s numbers might surprise you. With more networks available than ever before, you need to spend your time and budget wisely. The importance of a data-driven social strategy can’t be overstated - up-to-date demographics are crucial to marketers.īecause the social space is constantly evolving. Looking for the latest social media demographics for 2023?

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